Farmers' Markets What Are Farmers' Markets? What is happening in Bridgend? The Benefit of Farmers' Markets
Farmers' Markets
The following describes briefly what farmers' markets are, the advantages
that they bring and the initiatives taken in the Bridgend area. It was
prepared with the support of the contributing organisations: Community
Service Volunteers, Farmers Union of Wales, National Farmers Union, Women
Food and Farming Union and the Women's Institute.
What Are Farmers' Markets?
Perhaps you have heard of Farmer's Markets in conversation, on the radio
or television; but what is it all about?
Originating in America at the turn of the century Farmers' Markets gradually
declined following the advent of supermarkets and shopping malls.
Since the 1980's they have regained popularity, increasing from 1200 in 1980
to 3000 in 1999. They take place in halls, high streets and city parks with
emphasis on providing high quality produce in a lively atmosphere.
The markets are where farmers sell their own produce: fruit, vegetables,
dairy, meat, plants, directly to the customers.
The popularity of the markets in America has drifted over the
United Kingdom where both privately and publicly funded
initiatives from resources a such as Local Agenda 21 and Local
Government have begun.
What is happening in Bridgend?
The Bridgend Farmers Market commenced at Bryngarw County Fair with two
producers selling farm fresh lamb.
Bridgend Borough Council, together with other organisations supported the
venture and arranged three pilot schemes to judge public reaction. The
response was over whelming at Porthcawl in October and Aberkenfig in
December 1999, being sell outs.
As a result arrangements are being made so that monthly markets can be held
throughout the borough on a monthly basis, the Bridgend Farmers Market group
are undergoing training on how to present their produce, a training day
to be held in early March.
It is therefore hoped the monthly markets will commence in May. A welcome
is extended to all local producers to participate, the opportunity should not
be missed.
The aims of the market is in accord with Local Agenda 21 and the food
initiatives policies of Bridgend Borough Council which has given assistance
and support from the outset.
The Benefit of Farmers' Markets
Farmers' Markets attempt to address the fundamental issues of the public
concern about the way food is produced..
Whilst local produce such as strawberries will not be available at Christmas,
the produce available reflects the passage of seasons. Freshness is guaranteed
as the market catchment area is a 50 mile radius. Food miles are reduced,
with the benefits of a reduction in packaging, fuel and polution. They
also enable the establishment of a direct relationship between customer and
producer, with the development of mutual understanding and trust.
Farmers Markets are an alternative that can change the way we shop and
empower us to make informed decisions about the food we buy.
Above all, we eat well and know where your food comes from - for the benefit
of the local economy and your family.
The Farmers' Market may not be able to provide for all your needs, but with
your support and suggestions it could make an invaluable contribution
to the area in which we live.
If you wish to find out more about Glamorgan local produce or Farmers'
Markets please feel free to ask any of the producers / stall holders present
today.
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This page was last updated on 17 December 2000 __________
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