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Dumping the Diaper! Real Nappy Awareness Campaign

Recycling Projects


Dumping the Diaper! Real Nappy Awareness Campaign

Entrust Registration No 346 332.002

Disposable nappies constitute 4.2% of household waste and require - hundreds of years to break down in our diminishing landfills. Sustainable Wales (SW) has embarked on a long-term project to promote the use of modern cotton reusable nappies throughout Wales.

Main objectives include:
  • Reducing the 8 million tonnes of nappy waste sent to landfill in Wales annually by educating parents about practical ways to reduce, reuse, recycle - allowing parents to make and informed choice when choosing nappies.
  • Encouraging the development of local community businesses based around nappy washing services.
  • Reducing the percentage of household budget that goes to the purchase of disposable nappies.


Work to date:
  • Production of Dumping the Diaper Reusable Nappy Campaign Report The document is a "Why and How to do it" guide for Wales, addressed primarily for real nappy advocates, Local Authority staff, midwives / health sector and community entrepreneurs with further contact details.
  • Dumping the Diaper Conference January 2000. The successful UK conference held in Bridgend resulted in 6 new local authority projects in Wales and over 30 in England. Sustainable Wales has been seen as leading the way and subsequently has initiated many regional conferences for Local Authority staff especially in England.
  • Provision of resources and health sector training programmes in 4 Local Authority areas
  • The promotion of reusable cotton nappies needs to be incorporated into routine maternity procedures.


Sustainable Wales has worked in 4 community areas in Wales and has:
  • Established a network of interest in health sector and local authority areas.
  • Forged partnerships with key staff to encourage a shared interest in the project.
  • Provided a training programme that has given sufficient instruction and confidence to health professionals and others to proceed to move their department from disposable to reusable nappies.
  • Produced 50,000 colourful bilingual awareness raising leaflets for the community and each of the 4 areas received mobile nappy display materials.
  • Midwives were provided with the leaflets, which were distributed to the mothers.


Real Nappy Week April 2000

Our involvement in Real Nappy Week raised awareness at the National Assembly for Wales, Cardiff. Hosted by Carwyn Jones AM, this event was welcomed by Assembly Secretaries for the Environment, Health and Education. Supporting mums and babies attended the event. Recommendations were expressed for national co-ordination of reusable nappy awareness in every heath trust/ local authority throughout Wales.

Community development work:

Opting for reusable nappies can help to alleviate poverty, with savings of up to £600 per child when compared to disposable nappies. SW has recognised the need to evaluate practical means for parents to purchase these nappies, i.e. involving local credit unions and establishing community co-operatives and new businesses where nappies can be bought easily and inexpensively.

Supporting Environmentally Friendly Business Development SW has encouraged and helped the development of Gentle Touch nappy washing laundry service based in Caerphilly but servicing an area as far as west as Neath, as far north as Brecon, and as far south as Cardiff and the Vale of Glamorgan. While recognised as a valuable, innovative new SME - the Gentle Touch service has struggled due to lack of partnerships and poor financial support. SW is currently helping to redevelop the laundry service into a community co-operative with the support of the Wales Co-operative Centre.

Sustainable Wales and Gentle Touch Nappy Laundry Service are currently in the process of setting up a Community Co-operative, called Sustainable Wales Projects Ltd.

The first co-operative proposed is a nappy laundry service for South Wales providing parents with a convenient laundry service, delivering and washing nappies on a weekly basis. SW's nappy awareness raising campaign has indicated that there is huge support for a local nappy laundry service from parents who want a convenient, more environmentally friendly option to disposable nappies.

This company is, and will remain to be, separate from the charity Sustainable Wales. The only link will be that at the end of the financial year, any surplus profits generated by Sustainable Wales Ltd will be donated to the charity by deed of covenant.

This co-operative will hope to secure funding from Objective 1. Sustainable Wales is also currently investigating grant packages for community businesses and LA business support. This project has the full backing of Local Agenda 21 Officers, South Wales health visitors, the Wales Co-operative Movement and economic development units (and is considered by many as a magnificent example of Sustainable Development.

Further information: Sustainable Wales, 1st Floor, 41 John St., Porthcawl CF36 3AP

Website: www.sustainablewales.org.uk

Email: margaret@sustainablewales.org.uk (Margaret Minhinnick)

Telephone: 01656 783405

Fax: 01656 771900

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This page was last updated on 11 August 2001 __________ Back to:net-cymru Home Page